Services: site build, subscriptions, fractional CTO


Usual sells high-quality wine in generous single-serving containers.

Originally the brain-child of the team at Vinebox, Usual needed a website built out complete with standard eCommerce functionality and subscriptions.


Given that we were already working with Vinebox, we were more than happy to take on development of a fully-featured Shopify theme for Usual. They hired an outside designer to do the mockups, and handed them off to us to build.

In addition, we implemented Conjured Subscriptions to power their "subscribe and save" offering, and helped them with ongoing maintenance and tech consulting for their store.